Diversion

Established in 2021 by co-founders Sasha Medvedovsky and Egal Lazarev, Diversion is a Tel Aviv-based company operating in the software development applications sector. The firm has developed a code management platform geared towards enhancing version control and asset management for software development teams. This platform enables teams to collaborate effectively on codebases of any scale, aiming to improve both security and the developer experience. Key features of Diversion's product include synchronized environments and the capability to add custom metadata to repository objects, all managed within a cloud workspace.

The company has secured a total of $7.92 million in funding across two rounds. Its initial funding round occurred on June 1, 2022, and a subsequent seed round on June 6, 2022, raised $7.42 million. Notable institutional investors include Y Combinator, NewEra, and Secret Chord Ventures. Sasha Medvedovsky holds the roles of Co-Founder and CEO.

Diversion's business model centers on its platform offering, which provides a source code management solution. It operates in a competitive landscape that includes established players like GitHub and Gitlab. The company targets software development teams as its primary client base, providing tools designed to streamline their workflow and manage complex code repositories efficiently. As of early 2025, the company had a total of 18 employees.

Keywords: code management, version control, asset management, software development tools, source code management, cloud workspace, developer experience, synchronized environments, custom metadata, repository management, Y Combinator, Tel Aviv startup, SaaS, developer tools, code collaboration, software engineering, DevOps, Git platform, code security, enterprise software