Divante

Established in 2008, Divante is an e-commerce technology company that provides services and products for both B2B and B2C businesses. The company was co-founded by brothers Piotr and Tom Karwatka. Piotr Karwatka, an entrepreneur and developer, previously served as the company's CTO before exiting the company and co-founding Catch the Tornado, a venture builder for e-commerce startups. This background in both the technical and business aspects of e-commerce has shaped Divante's approach to its services.

Divante operates as a solutions and implementation partner, focusing on building and developing customized e-commerce platforms. The company serves a global client base that includes prominent names like Bosch, SAP, T-Mobile, and Continental. Divante's business model is centered on providing project-based services, which include e-commerce and marketplace development, custom software solutions, and system integrations. Revenue is generated through fees for these development, integration, and customization services. The company also utilizes an account-based marketing strategy to target specific enterprise clients in sectors like retail and fashion.

The firm specializes in technologies such as Magento and Pimcore, and is a strong proponent of MACH (Microservices, API-first, Cloud-native, Headless) architecture. A key service is the development of Progressive Web Applications (PWAs), which offer app-like experiences on mobile websites. Divante is also known for creating its own open-source products, most notably Vue Storefront, a PWA storefront for e-commerce, and Open Loyalty, a platform for loyalty programs. These products not only serve as standalone offerings but also generate leads for Divante's core integration and customization services. In December 2021, Divante was acquired by Cloudflight, a European IT services provider. More recently, in November 2024, Divante announced plans for a merger with Brand Active Sp. z o.o., with Divante as the acquiring company.

Keywords: e-commerce solutions, B2B e-commerce, B2C e-commerce, software house, Piotr Karwatka, Tom Karwatka, Vue Storefront, Open Loyalty, MACH architecture, headless commerce, Progressive Web Applications, PWA, Magento development, Pimcore development, custom software, systems integration, digital commerce, IT consulting, enterprise software, marketplace development, loyalty solutions, Cloudflight, e-commerce implementation, composable commerce, API-first