DIDIT & DISCOEAT

DIDIT & DISCOEAT operates as a comprehensive digital solutions provider for the restaurant industry, aiming to digitize the entire customer experience from discovery to payment. The company was founded in Berlin as DiscoEat in April 2018 by Moritz Heininger, Nicolò Luti, and Szymon Madzielewski. The founders brought relevant experience to the venture; Heininger and Luti were colleagues at Foodpanda, where they served as co-managing directors for Hong Kong, and Madzielewski was previously the CTO at a comparison platform.

The business operates through two primary offerings: "DiscoEat," a B2C platform, and "DIDIT," a B2B service. DiscoEat functions as a restaurant discovery and reservation app that utilizes a dynamic pricing model. This model, akin to yield management in the airline and hotel industries, offers diners discounts for booking tables during a restaurant's off-peak hours, thereby helping establishments increase occupancy and revenue when they would typically be slow. The platform initially focused on reservations and later expanded during the 2020 pandemic to include takeaway and delivery options, continuing the dynamic pricing principle. For its service, DiscoEat charges restaurants a per-guest fee for successful reservations and a commission on orders.

The second brand, DIDIT, offers a suite of white-label digital tools for restaurants. It provides QR code-based solutions that allow guests to order and pay directly from their smartphones. This system is designed to streamline restaurant operations by increasing table turnover rates, reducing staff workload, and enhancing the guest experience. The DIDIT solutions are customizable to a restaurant's brand and integrate with various Point of Sale (POS) systems.

The company has secured funding from notable investors, including 468 Capital, IBB Ventures, and Hevella Capital, alongside business angels associated with successful ventures like Foodora, Flink, and Foodpanda. In June 2023, it was announced that the insolvent company, including both DiscoEat and the DIDIT app, would be acquired by luca, a hospitality tech firm, to be integrated into its own system.

Keywords: restaurant technology, dynamic pricing, yield management, QR code ordering, mobile payments, restaurant reservations, food discovery app, POS integration, table turnover, hospitality tech, off-peak dining, restaurant operations, digital menu, self-checkout, food delivery, Moritz Heininger, Nicolò Luti, Szymon Madzielewski, Berlin, luca app