Discover

Discover Financial Services, known for its credit card services, was launched by Sears in 1985. The idea was to create a new kind of credit card that offered more benefits to consumers, such as no annual fee and a higher credit limit. This innovative approach quickly gained traction in the market.

In 1986, Discover became a part of Dean Witter, a financial services company, which later merged with Morgan Stanley in 1997. This merger was a significant milestone, as it provided Discover with a broader platform and resources to expand its services.

Discover Financial Services went public in 2007, marking a new chapter in its history. The IPO allowed the company to operate independently and focus on expanding its financial products beyond credit cards, including personal loans and student loans.

Throughout its journey, Discover has been committed to innovation and customer satisfaction, which has helped it maintain a strong position in the competitive financial services industry. Today, Discover continues to evolve, adapting to the changing needs of its customers and the financial landscape.