DirectMed Imaging

DirectMed Imaging operates as a key supplier in the aftermarket for diagnostic imaging equipment, providing parts, systems, and services to healthcare networks, imaging centers, and independent service organizations. The company was established in 2012, with Brad de Koning currently serving as the President and CEO and Tanner LoRusso as Co-Founder and VP of Sales. De Koning has a background in private equity and venture capital, having co-founded Mercury Partners and served as CEO of L.A. Spas.

The company's business model centers on extending the lifespan of medical imaging equipment to reduce healthcare costs and waste. This is achieved through the sale of a vast inventory of over 100,000 refurbished parts for MRI, CT, X-Ray, and other imaging modalities from major manufacturers like GE, Siemens, Philips, and Canon/Toshiba. Revenue is generated from these part sales, comprehensive repair services, technical support, and engineer training programs. DirectMed holds ISO 13485:2016 certification, ensuring adherence to quality standards for medical devices.

A significant part of DirectMed's strategy involves growth through acquisitions. In February 2022, it acquired LBN Medical, a Danish reseller, to expand its reach outside North America and add complete system sales to its portfolio. This was followed by the acquisition of ScanMed in September 2022, a specialist in MRI coil design, manufacturing, and repair founded by Dr. Randall Jones. In September 2023, the company bought Technical Prospects, a firm founded by a former Siemens engineer, Robert Probst, to deepen its expertise in Siemens equipment and expand its training offerings. More recently, in March 2024, DirectMed acquired Titanium Medical Imaging to enhance its capabilities for Canon/Toshiba systems. These moves have solidified DirectMed's global footprint, with operations across the U.S. and in Europe, and a distribution team that speaks over 20 languages.

Keywords: medical imaging parts, diagnostic imaging equipment, MRI coil repair, CT scanner parts, aftermarket medical parts, healthcare equipment services, ISO 13485, medical equipment repair, Siemens imaging parts, Philips imaging parts, GE imaging parts, Canon Toshiba parts, LBN Medical, ScanMed, Technical Prospects, imaging engineer training, refurbished medical equipment, global medical parts supplier, healthcare cost reduction, imaging equipment support, X-ray equipment parts, ultrasound parts, mammography equipment