Directed Medical Systems

Directed Systems operates in the health technology sector, focusing on developing advanced medical software and data analytics to enhance cardiovascular management in critical care and surgical environments. The company was founded by CEO Dr. Mark Leaning, CTO Philip Leaning, and VP of Clinical Engagement Paul Coss. With operations based in Cambridge, UK, and Austin, TX, the firm targets healthcare professionals, specifically anesthesia and critical care teams in hospitals.

The company's business model is centered on providing clinical decision support to improve patient outcomes and reduce healthcare costs associated with cardiovascular instability during medical procedures. Its product suite includes the HDA Point of Care software, a tool designed with an intuitive interface to assist anesthesia professionals in managing patient blood pressure and cardiovascular systems during surgery. Complementing this is the DS Aware data analytics platform, which processes patient data to reveal patterns and provide actionable insights for quality improvements within healthcare systems. This dual offering allows clinicians to make more informed, real-time decisions and enables hospitals to perform data-driven quality analysis.

The development process at Directed Systems involves close collaboration with practicing clinicians and medical scientists to ensure the usability and effectiveness of its products. The company leverages physiological modeling, predictive analytics, and a proprietary connectivity platform that interoperates with other medical devices and systems to optimize information from various data streams. A significant milestone was achieved in May 2023, when the company announced its first product sale into the U.S. hospital market, marking a key step in its commercial expansion. The firm has successfully raised capital through multiple funding rounds, including angel investments and grants, to support its product development and growth.

Keywords: clinical decision support, cardiovascular management, medical software, health data analytics, intraoperative hypotension, patient monitoring, surgical software, critical care technology, physiological modeling, anesthesia tools, blood pressure management, healthcare data insights, point of care software, DS Aware, HDA Point of Care, predictive analytics in healthcare, medical device connectivity, hospital quality improvement