Direct Booker
Direct Booker - the best regional accommodation booking site.
| EUR | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | 157 % | 74 % | 36 % | (71 %) | (79 %) | 145 % | 91 % |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | 3 % | 1 % | - | 5 % | (12 %) | 12 % | 17 % |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | 2 % | 1 % | - | 4 % | (16 %) | 10 % | 12 % |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
Related Content
Established in 2010 by Nino Dubretic and Nikola Grubelic, Direct Booker emerged from the founders' firsthand experience as private accommodation owners in Dubrovnik, Croatia, who sought to streamline and professionalize the vacation rental process. Initially focused on managing a small number of local units, the company has since evolved into a significant player in the European tourism technology sector.
Direct Booker operates with a dual business model targeting the vacation rental market. The primary service involves comprehensive property management for owners who prefer a hands-off approach, handling everything from marketing on major online travel agencies (OTAs) like Booking.com and Airbnb to guest communication and operations. This full-service agency model now manages over 8,000 accommodation units and has served more than two million guests.
For property owners who wish to manage their rentals independently, the company offers a proprietary software-as-a-service (SaaS) solution called Booker Tools. This application provides channel management, booking synchronization, and other digital tools necessary for self-management, generating revenue through subscriptions. Airbnb has recognized Booker Tools as a preferred software partner.
A key driver of the company's expansion is its franchise model, launched to export its technology and operational expertise. This strategy enables local entrepreneurs in various tourist destinations to establish their own vacation rental agencies under the Direct Booker brand, leveraging its established system and know-how. The franchise network currently consists of more than 50 partners across several countries, contributing to the company's scalable growth.
The company has achieved several recognitions, including being listed by Booking.com as a top global property manager in 2018 and winning the 'Best OTA/Online Accommodation Booking Platform' at the Shortyz Awards in 2020. The Financial Times also included Direct Booker in its list of the 1000 fastest-growing companies in Europe in 2020.
Keywords: vacation rental management, property management software, tourism technology, franchise business, SaaS, channel manager, accommodation booking, proptech, hospitality services, travel tech