Dineticq

Dineticq provides data-driven coaching services for cricket fast bowlers, focusing on performance enhancement and injury prevention. The company emerged as a spinout from Loughborough University, leveraging two decades of research in sports biomechanics to develop its technology. Dineticq was co-founded by Professor Mark King, who serves as Chief Science Officer, and Annie Godara, the Chief Technology Officer. The company was incorporated on January 20, 2022, and launched from LUinc., Loughborough University's business incubator, after participating in Innovate UK's ICURe programme in 2021.

The core of Dineticq's offering is PaceFlow, a web-based platform that provides in-depth biomechanical analysis from video uploads. Bowlers and coaches can upload videos of bowling actions from a smartphone and receive personalized, image-based reports. The analysis, driven by artificial intelligence, assesses bowling technique, identifies potential injury risks, and evaluates the legality of the bowling action. This service aims to make elite-level biomechanical feedback accessible globally to cricketers at all levels, from grassroots to professional.

The business model includes direct-to-consumer sales of PaceFlow analysis reports and services for cricket organizations. Dineticq also offers on-site clinics and coach education services, bringing its biomechanical expertise to elite training environments. The company has formed partnerships with entities such as the England and Wales Cricket Board, Cricket West Indies, and the Pakistan Cricket Board to support their strategies with a scientific approach to player development.

Keywords: cricket technology, fast bowling, biomechanics, motion analysis, performance coaching, injury prevention, sports science, player development, video analysis, talent identification, bowling technique, sports analytics, AI coaching, bowling legality, PaceFlow, remote coaching, athletic performance, cricket data, sports AI, spinout