Din

Din Din, Inc. operates as a technology-based 'meals-as-a-service' (MaaS) platform, primarily targeting the corporate benefits market. The company provides a solution for human resource managers to attract, retain, and engage employees by offering gourmet, heat-and-serve meals.

The venture originated in August 2020 amidst the COVID-19 pandemic. Co-founder and CEO John Aggrey, along with a group of friends, established the platform to support chefs in the Washington, D.C. area who had been laid off. The initial concept was to provide tools enabling these chefs to become micro-entrepreneurs, connecting them with customers for weekly meal preparation solutions. As the market shifted with restaurants reopening, Din Din pivoted its strategy. The company now focuses on the B2B sector, offering a corporate meal benefit program that can be managed through its proprietary software dashboard. This platform manages the entire lifecycle of the service, from ordering to delivery.

Din Din's service offers a wide selection of gourmet, sous-vide style meals, available nationwide. This is made possible through a partnership with Cuisine Solutions, a major producer of sous-vide meals for restaurants, hotels, and airlines. The business model generates revenue by providing this meal service to companies as an employee benefit or to support specific life events. The platform has received venture funding from TEDCO, Maryland's economic engine for technology companies, to support its growth and software development.

Keywords: meals-as-a-service, corporate wellness, employee benefits, food tech, corporate catering, meal delivery, B2B platform, heat and serve meals, gourmet meal delivery, HR solutions, employee engagement, talent retention, sous vide, John Aggrey, TEDCO, corporate food service, employee perks, workplace culture, meal prep solutions, Cuisine Solutions