Digital Insight Games

Digital Insight Games (DIG) is a remote-first gaming studio founded in December 2021 by co-CEOs Jon Van Caneghem and Jack Sheng. The company operates in the Web3 gaming sector, aiming to develop AAA metaverse experiences that leverage blockchain and NFT technologies. DIG's business strategy centers on a "Games-as-a-Service (GaaS) 2.0" model, which combines free-to-play access with player ownership of in-game digital assets. This model allows players to own, buy, sell, and trade their digital items, with the company creating a platform for these transactions.

The founders bring a significant depth of experience from the gaming and finance industries. Jon Van Caneghem is a Hall of Fame game designer, renowned for creating the popular "Might and Magic" and "Heroes of Might and Magic" series. Jack Sheng previously served as the Director of International Partnerships at Tencent, where he focused on strategic investments and business development, after starting his career in investment research at Goldman Sachs. This combination of creative game development and strategic financial expertise shapes the company's direction. The leadership team also includes veterans from prominent companies like Electronic Arts, Take-Two, Activision Blizzard, and Scopely, possessing over 150 years of collective industry experience.

The company's primary market is the global community of gamers, with a focus on those interested in Web3 capabilities and digital ownership. DIG plans to develop original intellectual property, with its first title announced as "Cloud Castles," an action strategy game. The company's revenue model is designed around the in-game digital economy it facilitates, likely through transaction fees on its online marketplaces and other micro-transactions. By building games in collaboration with the player community, DIG intends to iterate on its products live, incorporating feedback throughout the development and post-launch phases. The company has secured substantial financial backing, raising a total of $10.7 million over two Series A funding rounds. The initial round in April 2022 brought in $7.5 million, co-led by Hivemind Capital and Griffin Gaming Partners, followed by a subsequent round in February 2024.

Keywords: Web3 gaming, blockchain games, NFT games, Jon Van Caneghem, Jack Sheng, Games-as-a-Service, GaaS 2.0, digital asset ownership, metaverse experience, AAA games, free-to-play, Cloud Castles, online marketplaces, play-to-own, action strategy games, Griffin Gaming Partners, Hivemind Capital, decentralized gaming, in-game economy, video game developer