Digital Entertainment Asset
A leading GameFi company operating in the play-to-earn (P2E) gaming industry.
| Date | Investors | Amount | Round |
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| investor investor | €0.0 | round | |
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| investor | €0.0 Valuation: €0.0 | round | |
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* | $6.9m Valuation: $60.0m | Series A | |
| Total Funding | 000k | ||
Digital Entertainment Asset (DEA), founded in August 2018, is a Singapore-based Web3 entertainment company operating at the intersection of gaming, blockchain technology, and social impact. The firm was established by co-founders Naohito Yoshida and Kozo Yamada. Yoshida is a serial entrepreneur with a track record that includes founding three publicly listed companies; his career has been marked by resilience, having overcome both cancer and bankruptcy. Yamada previously worked at TV Tokyo, where he specialized in producing music and variety shows and integrating them with digital media before venturing into the entertainment production industry.
DEA's core business revolves around its "PlayMining" platform, a GameFi and metaverse ecosystem that enables users to play games and earn the company's proprietary cryptocurrency, DEAPcoin (DEP). This model is designed to create a new content creation business structure where creators can be fairly compensated for their intellectual property. A portion of sales from the platform's NFT marketplace is returned to the original creators as royalties. Revenue is generated through the sale of in-game items and NFTs on the PlayMining NFT marketplace, which can be purchased with DEP or fiat currency. The ecosystem also includes the PlayMining Verse metaverse project.
The company's product suite is centered on its portfolio of Play-to-Earn (P2E) games, which are primarily HTML5 browser-based applications, making them accessible to a broad audience. Titles include "JobTribes," a trading card battle game, "Cookin' Burger," and "Graffiti Racer." The native utility token, DEAPcoin (DEP), is an ERC-20 token used for all transactions within the ecosystem, including purchasing NFTs to enhance gameplay and paying for transaction fees. Beyond entertainment, DEA is developing games with real-world applications to address social issues. For example, "PicTrée" gamifies infrastructure maintenance by rewarding players for photographing utility poles to help detect abnormalities, developed in partnership with TEPCO Power Grid. Another project involves a remote-controlled robotics game for waste sorting.
Keywords: GameFi, Play-to-Earn, P2E, NFT marketplace, DEAPcoin, DEP, Web3 entertainment, blockchain gaming, metaverse, digital assets, creator economy, social impact gaming, Naohito Yoshida, Kozo Yamada, PlayMining, JobTribes, PicTrée, DePIN, gamification, content monetization
