Digital4Better

Digital4Better, founded in 2020, is a digital services company operating within the social and solidarity economy (ESS) with a mission to foster a more responsible and sustainable digital landscape. The company was established by a team of five co-founders, including Frédérick Marchand (CEO), Jérôme Lucas (Managing Director), Ronan Robe, Stefan Cosquer, and Eric Bustarret, who shared a vision for a more durable economy and sought to apply their expertise in the digital sector to achieve a positive impact.

Headquartered in Rennes, France, with additional offices in Nantes and Paris, Digital4Better provides a dual offering of services and a proprietary software solution to guide large organizations toward a sustainable digital transformation. The firm's service division focuses on consulting, design, and the development of eco-designed web and mobile digital platforms. This involves creating digital products with a minimized carbon footprint and ensuring they are accessible and inclusive for all users, including those with disabilities or facing digital illiteracy. The company operates with feature teams that include skills in UX/UI, Scrum, Leadtech, and DevOps to deliver projects.

The cornerstone of Digital4Better's offering is Fruggr, a SaaS platform launched in 2021. Fruggr enables businesses to automatically measure, analyze, and improve the environmental and social footprint of their entire IT ecosystem. The platform evaluates over 120 indicators across four axes: environmental, social, governance, and sobriety. It provides a comprehensive analysis of a company's digital assets, from user equipment and networks to data centers, offering real-time, dynamic dashboards and reports. This allows clients to track key ESG indicators, reduce their carbon footprint, improve digital accessibility, and ensure compliance with regulations like the CSRD. On average, clients using Fruggr improve their digital footprint by about 20%.

Digital4Better's business model is centered on serving large corporate clients and organizations, helping them integrate sustainability into their digital strategy. Notable clients include L'Oréal, La Poste, and ADEME. The company generates revenue through its consulting services and subscription-based access to the Fruggr platform. The company is structured as a mission-led enterprise and holds B Corp and GreenTech Innovation certifications. In March 2024, the company announced a fundraising round of €1.3 million from historical investors to fuel its growth, expand its client base internationally, and continue product innovation with a goal of achieving profitability in 2024.

Keywords: digital responsibility, sustainable digital, ESG reporting, IT carbon footprint, digital accessibility, eco-design, SaaS, GreenTech, B Corp, social and solidarity economy, digital sobriety, Fruggr, CSRD compliance, sustainable IT, environmental footprint analysis, social impact of technology, digital transformation, responsible technology, IT consulting, sustainable web development