Digipix

Digipix

Leading Brazilian ecommerce of customized on demand digital printing.

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Digipix operates as a comprehensive digital printing and mass customization firm, positioning itself as the largest and most modern photographic printing laboratory in Latin America. Founded in 2004 by Marco Perlman, the company emerged from the vision of providing high-quality, personalized services on a large scale. The company serves the entire Brazilian market, operating exclusively through the internet.

The business model encompasses multiple revenue streams. A primary channel is direct-to-consumer sales via its FotoRegistro brand, which offers products like photo books, photo gifts, and traditional 10x15 photo prints. Another significant segment is Digipix Pro, a service tailored for professional photographers, designers, and studios, providing high-quality albums, prints, and other materials for resale. A more recent and growing vertical is 'personalized production as a service', where Digipix leverages its manufacturing and logistics infrastructure for third-party companies, such as event organizers and book publishers that require customized items. This B2B service already accounted for 20% of the company's revenue in 2021.

The product portfolio is extensive, including a wide variety of photo albums, photo books with panoramic and traditional openings, photo prints, frames, and personalized gifts. For professionals, the company offers specialized services and products like the D.book Pro. The company consistently invests in advanced technology to ensure high-quality printing, efficient logistics, and secure data hosting for its clients' photographs. In 2021, Digipix reported revenues of R$40 million and secured R$9 million in a venture debt round in 2022 to fuel marketing, new business development, and working capital, with the goal of doubling its revenue within three to four years.

Keywords: photographic printing, digital printing, mass customization, photo albums, photo books, personalized gifts, photo printing Brazil, professional photography printing, B2B printing services, e-commerce printing, FotoRegistro, Digipix Pro, custom photo products, online photo services, print on demand, Marco Perlman, photo decoration, personalized production as a service, photo logistics, digital graphics

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