Digiperform

Digiperform, founded in 2014 by Manu Jolly and Vaibhav Vats, operates as a certification-based digital marketing training provider in India. The company was established to address the significant gap between the industry's demand for skilled digital professionals and the available talent pool. The founders' backgrounds complemented this mission; Manu Jolly is a serial entrepreneur with a history of building companies in the IT/ITES sector, including a digital marketing agency called Mobiz Digital, while Vaibhav Vats brought expertise in technology and digital marketing consulting. They identified the growing need for skilled marketers while working on projects for their agency, which led to the creation of Digiperform.

The firm primarily serves students, fresh graduates, working professionals, and business owners seeking to develop or enhance their digital skills. Its business model revolves around providing training through a hybrid approach that combines physical classroom centers, online live sessions, and a virtual learning system. Revenue is generated from course fees, which vary based on the program's duration and delivery mode (online or offline). Since its inception, the company has secured $5.13 million in funding over three rounds, with HT Media being a notable investor.

Digiperform offers a range of certification programs with over 50 modules covering key areas of digital marketing. Course offerings include specialized training in Search Engine Optimization (SEO), social media marketing, Google Ads, content marketing, e-commerce marketing, and email marketing. The curriculum is developed in consultation with industry experts to ensure it aligns with current job requirements. A key feature is the 24/7 Learning Management System (LMS), which provides students with access to interactive content, videos, assignments, and quizzes. The company operates numerous training centers across India and provides placement assistance to its graduates, with recruiters including Microsoft, HCL, and Snapdeal.

Keywords: digital marketing training, edtech, skill development, SEO training, social media marketing course, PPC advertising, online education, professional certification, corporate training, e-learning, career development, Vaibhav Vats, Manu Jolly, workforce training, online courses, hybrid learning model, placement assistance, digital skills, marketing education, certification programs