DigiFood

DigiFood is a French company specializing in cloud-based point-of-sale (POS) solutions tailored for the high-traffic demands of the sports and events industry. Founded in 2014 by Ronald Gautruche, Tristan Vuitteney, Alexandre Armange, and Francois Chretienne, the venture originated from the founders' personal frustration with queuing for food at stadiums during matches. This experience drove them to create an initial mobile application for ordering and in-seat delivery.

The company has since evolved into a comprehensive omnichannel platform provider for event-based food services. Its target clients include stadiums, arenas, concert halls, exhibition parks, festivals, and food courts. DigiFood's business model is centered on providing a suite of software and hardware solutions that streamline food and beverage operations. These can be rented for short-term events or implemented as a long-term partnership for permanent venues. The company generates revenue by equipping these venues with its technology, likely through service fees or hardware leasing. In February 2025, the growth accelerator Everfield acquired DigiFood, a move intended to foster expansion into the broader European market while retaining the existing management team led by CEO Ronald Gautruche.

DigiFood's core offering is an integrated POS system designed to manage large volumes of orders efficiently. The platform includes features for order taking, payment processing, sales management, and real-time analytics. It supports various sales channels through self-service kiosks, mobile POS for staff, click-and-collect services, and online ordering. A key feature is its cashless payment system, which allows customers to use either physical, custom-branded QR code cards or digital cards stored in their phone's wallet. Customers can top up their accounts and track their transaction history online. For vendors, the system provides centralized, real-time tracking of sales and recharges, along with tools for managing refunds and inventory. The platform has been utilized by prominent clients such as the Paris 2024 Olympics, UEFA, French Ligue 1 football clubs, and the Puy du Fou park.

Keywords: event POS, stadium catering solutions, cashless payment system, food and beverage operations, omnichannel sales platform, self-service kiosks, click and collect, event management software, festival payment solutions, arena point of sale, sports venue technology, food court POS, high-traffic POS, mobile ordering, real-time sales analytics, inventory tracking, Ronald Gautruche, Everfield, concert hall catering, theme park food service