Diet Doctor Sweden AB

Diet Doctor Sweden AB operates as a health and wellness company focused on providing resources for low-carbohydrate and ketogenic diets. The firm targets individuals seeking to manage or reverse conditions like obesity and type 2 diabetes through lifestyle changes. Its business model is centered on a freemium structure, offering a wealth of free, evidence-based content while generating revenue through an optional premium membership. This approach ensures the company remains independent, avoiding revenue from advertising, product sales, or industry funding.

The company was founded in 2007 by Dr. Andreas Eenfeldt, a Swedish medical doctor specializing in family medicine. His journey began after observing that conventional medical advice and prescriptions were often failing to make his patients healthier. This led him to explore low-carb, high-fat (LCHF) nutrition, a field where he saw significant positive results in his patients. In 2007, he launched a blog in Swedish called "Kostdoktorn" to share his findings, which quickly grew to become the most popular health blog in Sweden. Following this success, an English version, DietDoctor.com, was launched in 2011. Dr. Eenfeldt eventually left his medical practice in 2015 to dedicate himself entirely to the platform, aiming to effect change on a larger scale.

Diet Doctor provides a comprehensive platform available in English, Spanish, and Swedish. The free offering includes guides, recipes, and articles reviewed by a panel of over 20 medical doctors to ensure trustworthiness. For its paying members, the company offers premium features through its "Diet Doctor Plus" subscription, which costs $99 USD per year. These benefits include personalized and customizable meal plans, shopping lists, access to over 600 videos, and supportive weight loss programs via a dedicated app and a member community. The platform has steadily grown its user base, reporting over 75,000 paying members. While initially bootstrapped, the company secured its first external funding of €3.5 million in March 2022 to support the development of a new product aimed at a broader market.

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