Dewy Lab
Clean ingredient cosmetics for sensitive skin.
| Date | Investors | Amount | Round |
|---|---|---|---|
N/A | Seed | ||
| Total Funding | 000k | ||
Dewy Lab is a Chinese clean beauty brand headquartered in Shanghai, founded in 2020. The company develops cosmetics with a focus on 'clean ingredients' and 'excellent makeup effects,' specifically targeting female consumers aged 25-35 with sensitive skin. Dewy Lab's product line includes foundation cream, loose powder, and concealer, which have achieved significant sales, with monthly figures reaching up to 5 million RMB.
The company, legally known as Shanghai Da wei Science and Technology Development Co., Ltd. and led by founder and CEO Zhou Hui, has positioned itself in the high-end segment of the market. It launched its first collection in January 2021 and secured three rounds of financing within a year, including a Pre-A round of over ten million USD from investors like Huachuang Capital and the lifestyle platform Xiaohongshu.
A core aspect of Dewy Lab's strategy is its commitment to research and development. The company established the Dewy Lab Clean Beauty Standard (DCBS), eliminating over 70 controversial ingredients from its products. It has developed proprietary technologies like TC-Summit to replace D5 in foundations and "Velv-Rime" ingredients as a substitute for talcum powder in loose powders. To advance its R&D capabilities, Dewy Lab has formed strategic partnerships, including establishing a lab with Shanghai Jiao Tong University and collaborating with the global ODM leader Intercos Group to create exclusive clean beauty formulas.
Keywords: clean beauty, cosmetics, sensitive skin, makeup, China, foundation, concealer, loose powder, R&D, direct-to-consumer, beauty tech, skincare-makeup hybrid