Developer Experience

Developer Experience

Measure and improve your developer experience.

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Salt Lake City, United States
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-investor investor investor

€0.0

round

$2.0m

Early VC
Total Funding000k
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Developer Experience (DX) offers an engineering intelligence platform designed for organizations to systematically measure and enhance developer productivity. The company was established in 2021 by CEO Abi Noda and CRO Greyson Junggren. Noda, an engineer with over a decade of experience, was inspired to create DX after encountering firsthand the challenge of identifying and resolving developer friction during his tenure at GitHub. This experience underpins the company's mission to provide clarity on the obstacles that impede software development teams.

The firm operates on a SaaS business model, providing its platform to a client base that ranges from startups to Fortune 500 companies, including notable names like Dropbox, Pfizer, and P&G. In 2022, DX secured $2 million in a seed funding round, and received a significant investment from ICONIQ Growth in early 2025. The company's approach is rooted in scientific research, developed in collaboration with prominent experts in developer productivity, including the co-authors of the DORA and SPACE frameworks.

The DX platform integrates quantitative data from development lifecycle tools, such as GitHub and Jira, with qualitative, self-reported insights directly from developers. This dual approach provides a holistic view, revealing not just *what* is happening within engineering workflows, but *why*. Key offerings include the DevEx Cloud, Data Cloud, and Service Cloud, which feature tools to analyze everything from onboarding friction to the ROI of AI coding tools. The platform utilizes proprietary frameworks like the Developer Experience Index (DXI) and DX Core 4, which connect developer experience metrics directly to financial and business outcomes. By unifying these datasets, DX enables engineering leaders and platform teams to make data-driven decisions, optimize workflows, and ultimately increase the impact and return on investment per developer.

Keywords: developer productivity, engineering intelligence, developer experience, DevEx, software development lifecycle, engineering metrics, DORA metrics, SPACE framework, software delivery, developer friction, platform engineering, engineering leadership, technical debt, code quality, developer onboarding, AI impact analysis, productivity measurement, software engineering analytics, workflow optimization, developer engagement

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