Deutsche Messe Interactive
Digital lead generation and media services for exhibitors.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| N/A | N/A | Seed | |
| Total Funding | 000k | ||
| EUR | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | - | - | - | - | (23 %) | 5 % | (54 %) |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | - | - | - | 23 % | - | - | - |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
Related Content
Deutsche Messe Interactive (DMI), founded in 2009, operated as a subsidiary of Deutsche Messe AG, specializing in digital services for the trade fair industry. The company focused on two primary business segments: B2B lead generation and media services for exhibitors.
In its lead generation capacity, DMI provided services for B2B customer acquisition, leveraging the extensive visitor databases from major trade fairs like CeBIT and HANNOVER MESSE. This included target group research, data qualification, and validation to help clients find new customers and expand existing relationships. The company's media services assisted exhibitors in creating comprehensive digital company and product presentations for trade fair websites, aiming to increase visitor traffic and engagement at their physical stands. DMI also developed electronic exhibitor and product directories and offered solutions for electronic visitor management. In 2014, it launched a new web portal and mobile app to help exhibitors with lead management.
As a subsidiary, DMI was part of Deutsche Messe AG's broader strategy to enhance its digital portfolio and adapt to the transformation in the trade fair industry. However, in February 2018, Deutsche Messe AG announced the closure of Deutsche Messe Interactive, resulting in the loss of 49 jobs. North Data records indicate a termination of the company in October 2020.
Keywords: B2B lead generation, exhibitor media services, trade fair marketing, customer acquisition services, data qualification, digital event services, online marketing, company profiling, product directories, visitor management, Hannover Messe, CeBIT, event technology, B2B marketing, digital presence, lead management software, target group research, data validation.