Detail Online
An AI technology which enables brand manufacturers to audit reseller activity and stack the digital shelf in their favor.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
SEK150m Valuation: SEK150m 6.6x EV/Revenue | Acquisition | ||
| Total Funding | 000k | ||
| SEK | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | 95 % | 51 % | 86 % | (4 %) | 37 % | 21 % | (13 %) |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | (41 %) | (69 %) | (24 %) | (89 %) | (73 %) | 12 % | (3 %) |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
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Detail Online, established in 2015 by co-founders Peter Clerborn, Leo Dratwa, and Joakim Gavelin, operated as a specialized analytics firm catering to brand manufacturers. The company developed a sophisticated, AI-powered technology to audit and monitor product information and visibility across a global network of online reseller channels and marketplaces. Its primary function was to equip B2B and B2C organizations with granular, actionable insights into their digital merchandising efforts, effectively taking the guesswork out of their online sales strategies.
The core of Detail Online's business was a software solution that automatically generated reports on a brand's online presence and its competitive landscape. This service provided critical data on reseller activity, highlighting issues such as out-of-stock problems and suboptimal product visibility that directly impact sales. By delivering these highly accurate daily audits from over 1,000 retailer websites across 76 countries, the company enabled brands to quickly identify and rectify underperforming products or channels. The business model centered on providing these data-driven insights to help clients enhance their e-commerce performance and drive revenue.
A significant milestone in the company's journey occurred in January 2021, when it was acquired by inriver, a Product Information Management (PIM) solution provider, for an estimated SEK 150 million. This acquisition integrated Detail Online's analytics capabilities into inriver's offerings. Following the acquisition, the Detail Online service was rebranded and is now known as “inriver Evaluate,” continuing to serve its purpose within the inriver PIM platform. Headquartered in Stockholm, Sweden, the company also operated a significant technology center in Davao, Philippines.
Keywords: digital merchandising, product visibility, e-commerce analytics, reseller channel monitoring, brand manufacturing intelligence, AI-powered analytics, online retail audit, competitive intelligence software, product information management, content performance, inriver Evaluate, Peter Clerborn, Leo Dratwa, Joakim Gavelin, online presence report, e-commerce data, sales optimization, channel analytics, digital shelf analytics, stock monitoring, B2B e-commerce, B2C analytics, retail data services, brand performance, online sales strategy, reseller data, market intelligence, product content monitoring, digital commerce insights, channel performance