DeskMetrics

DeskMetrics provides real-time desktop analytics, offering companies insights into how their desktop software is utilized by end-users. The firm was founded by Bernardo Porto. The platform is engineered to transform complex analytics into actionable decisions, helping software developers understand user behavior and enhance their products accordingly.

The core of DeskMetrics' offering is a software solution that captures data on user interactions within desktop applications. This allows businesses to see which features are most used, how customers perceive the software, and to identify market segments based on software requirements. Key functionalities include comprehensive analytics on user behavior, the ability to track custom events for tailored insights, and access to real-time data for timely decision-making. The service is designed with an intuitive interface and can be integrated with various third-party tools to extend its data analysis capabilities.

The business model appears to be freemium and proprietary, suggesting that a basic version might be available for free with paid upgrades for more advanced features. The service targets software developers and businesses aiming to improve their software based on empirical usage data. By providing detailed reports and analytics, DeskMetrics enables its clients to make informed decisions to improve software quality, target their products more accurately, and understand customer engagement on a deeper level.

Keywords: desktop analytics, software analytics, user behavior tracking, real-time analytics, application usage, software developer tools, user engagement, product analytics, feature tracking, customer insights, Bernardo Porto, freemium, software usage, desktop monitoring, custom event tracking, data-driven decisions, software improvement, user interaction analysis