Deskfy

Deskfy provides a cloud-based brand and marketing management platform designed to centralize and streamline marketing operations for companies, particularly those with distributed networks like franchises, retailers, and regional units. The company was founded in November 2017 by Victor Dellorto and Lucas Braum and is headquartered in São Leopoldo, Brazil. The founders identified inefficiencies and chaotic workflows within marketing teams as a key problem to solve, drawing from their previous experiences at SAP where Dellorto led startup innovation projects and Braum worked as a developer and agile software instructor.

The business operates on a Software as a Service (SaaS) model, generating revenue through monthly subscription plans. It targets marketing teams across various sectors including retail, food service, industry, and education, aiming to reduce their operational overload and allow for a more strategic focus. The platform serves as a central hub for managing digital assets, streamlining project workflows, handling approvals, and distributing marketing materials, ensuring brand consistency across all channels. Clients are primarily businesses that need to manage brand integrity across numerous points of sale or partners, such as Audi, Domino's Pizza, Arezzo, Swarovski, and Tramontina.

Deskfy's core product consolidates multiple marketing functions into a single tool, eliminating the need for various disparate systems. Key features include digital asset management (DAM) for organizing logos, images, and other brand materials; a workflow module to manage briefs and team collaboration; a communication tool to align all stakeholders on campaign strategies; and a customization feature that allows local partners to adapt marketing materials while adhering to brand guidelines. The platform also provides analytics and reports on material usage and operational efficiency, helping companies identify process bottlenecks and measure campaign performance. By automating and organizing these processes, Deskfy reports that clients see a significant reduction in rework and increased usage of official brand materials.

Keywords: marketing management, brand management, digital asset management, marketing workflow automation, SaaS, martech, marketing collaboration, franchise marketing, brand consistency, marketing operations, content customization, marketing analytics, approval workflow, project management for marketing, retail marketing solutions, centralized marketing, local marketing, campaign management, brand portal, marketing efficiency