Deshifarmer

Deshifarmer operates as a 'Seed to Market' agritech platform in Bangladesh, engineering a direct linkage between rural farmers and urban markets to disrupt traditional, multi-layered supply chains. The company was formally established in 2021 by Co-founder and CEO Syed Fahim Ahmed and Co-founder and Chairperson Sumaiyah Mousinin. Fahim's upbringing in rural Bangladesh provided a foundational understanding of farmers' struggles, which he aimed to address after observing the dominance of exploitative syndicates and fragmented supply chains while studying at North South University. Mousinin joined the venture during the COVID-19 pandemic, contributing crucial market research that identified systemic issues like agri-input adulteration, high financing costs, and significant post-harvest wastage, which refined the company's strategic direction.

The firm's business model is a hybrid, incorporating both B2B (Business-to-Business) and B2R (Business-to-Retailer) channels, with plans for a future B2C (Business-to-Consumer) segment. Deshifarmer primarily serves small-scale farmers by procuring their produce and supplying it to retailers, mega-shops, bazaars, and other businesses in cities like Dhaka. Revenue is generated by managing the end-to-end supply chain, from sourcing produce at a fair price to its sale, thereby capturing value previously lost to intermediaries. The company has established physical infrastructure, including 'farmers points'—local hubs for produce collection—and larger dispatch points for processing.

Deshifarmer's service extends beyond logistics, providing a comprehensive support system for farmers. This includes providing market demand forecasts to guide production, advisory on crop selection and cultivation techniques to optimize yields, and access to quality agricultural inputs. A key feature is the tech-enabled supply chain, which includes a 'Farmers App' and aims to deliver produce from farm to business within 12 to 16 hours, reducing spoilage and the need for preservatives. The company is also working to introduce solar-powered mini cold rooms to further minimize waste. Future plans involve integrating financial services like crop insurance and a "Buy now pay at harvest" program, and expanding into export markets.

Keywords: agritech Bangladesh, supply chain logistics, farmer empowerment, B2B agriculture, fresh produce supply, market linkage, crop advisory, food waste reduction, farm to market, rural development, sustainable agriculture, agricultural inputs, market forecasting, cold chain solutions, Dhaka food supply, Syed Fahim Ahmed, Sumaiyah Mousinin, agri-marketplace, post-harvest management, financial inclusion for farmers