Der Grune Punkt

Grüner Punkt, also known as GreenDot, operates as a pioneer in the closed cycle economy, focusing on the collection and recycling of used sales packaging. Founded in 1990, it was the first dual system worldwide, designed to help industrial firms and retailers meet their legal obligations under the German Packaging Ordinance. The company serves a wide range of clients, including waste management companies, industrial firms, and retailers, by providing comprehensive take-back and recycling services. Grüner Punkt's business model revolves around awarding contracts to waste management companies for the collection and reprocessing of post-consumer sales packaging. This not only helps in reducing landfill waste but also in obtaining secondary raw materials that can be reused in various industries. The company generates revenue through these contracts and by offering consultancy services in environmental management and compliance. Notably, Grüner Punkt has recently entered into a groundbreaking agreement with PepsiCo Europe to scale its recycling capabilities for snack packaging, highlighting its role in promoting sustainable practices in the packaging industry.

Keywords: closed cycle economy, dual system, packaging recycling, waste management, legal compliance, secondary raw materials, environmental consulting, industrial firms, retailers, sustainable practices.