Depict
A curated platform for art and the makers of the Depict Frame: the world's first museum-quality digital canvas.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| N/A | €0.0 | round | |
$2.4m | Seed | ||
| Total Funding | 000k | ||
Based in Stockholm, Sweden, Depict is a software company focused on the e-commerce sector, specifically providing visual merchandising and product recommendation tools for online retailers. The company was established in 2019 by Oliver Edholm, who serves as CEO, and Anton Osika, the CTO. Edholm's journey into this venture was influenced by his experience as a teenage AI researcher at Klarna, where he identified a gap in the market for sophisticated AI tools for e-commerce sites that lacked large datasets.
Depict's primary offering is a software-as-a-service (SaaS) platform designed to enhance the digital storefront for fashion, accessories, and lifestyle brands. The business generates revenue through a subscription-based model. The platform provides tools that allow retailers to curate and automate the presentation of their products. A key feature is its AI-powered recommendation engine, which is notable because it does not require historical sales or user behavior data to function effectively. It uses deep learning to analyze product images and information, enabling it to provide high-quality recommendations from the moment it's implemented. This allows smaller retailers to offer a product discovery experience comparable to e-commerce giants.
The company's product suite enables brands to create customized collection pages using a drag-and-drop interface, interspersing products with images and videos without needing to write code. Retailers can also automate the sorting of products in collections based on rules, such as pushing bestsellers to the top or moving out-of-stock items down. The platform provides a live preview function to see how changes will appear on both desktop and mobile versions of the storefront. Depict primarily serves direct-to-consumer brands on platforms like Shopify and Centra. Since its inception, the company has secured significant funding, including a $2.8 million seed round in 2021 and a $17 million Series A round in 2022, led by Tiger Global. These funds have been aimed at product development and expansion into European and US markets.
Keywords: e-commerce merchandising, product recommendations, AI-powered retail, visual merchandising, SaaS, Shopify apps, collection page optimization, digital storefront, fashion e-commerce, product discovery, conversion rate optimization, automated sorting, deep learning retail, e-commerce personalization, online retail tools, customer experience, no-code platform, D2C brand tools, Centra integration, e-commerce analytics