
Dennoo
Provides cost-per-view advertising campaigns.
Date | Investors | Amount | Round |
---|---|---|---|
investor investor investor | €0.0 | round | |
investor | €0.0 | round | |
N/A | $700k | Seed | |
Total Funding | 000k |
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Founded in 2011 by Mukundu Kumaran, Daisuke Daniel Nagayama, and Shigeto Sid Umeda, Dennoo was a Palo Alto-based advertising technology company. The firm positioned itself as a time-based display advertising platform, offering a distinct alternative to the prevailing impression-based models.
The company's core offering centered on a Cost-per-View (CPV) model for display advertising. This approach enabled brand marketers to purchase advertising based on the duration an ad was verifiably in view, such as in 15-second increments, mirroring the purchasing style of television commercials. The business model was designed to provide a more tangible measure of engagement than traditional Cost Per Impression (CPM) metrics, where advertisers are charged regardless of whether an ad was actively seen. By measuring the actual time an ad was displayed, Dennoo aimed to offer a more cost-effective and transparent way for advertisers to reach mass audiences within display inventory.
Dennoo secured a total of $3.1 million in funding over two seed rounds. The first round took place on February 4, 2013, raising $2 million from investors including Nissay Capital and CyberAgent Capital. A subsequent seed round on July 25, 2013, brought in an additional $1.1 million, with participation from Nissay Capital, CyberAgent Capital, and Spiral Ventures. Despite this initial backing and its differentiated model within the ad-tech space, the company has since ceased operations and is considered deadpooled.
Keywords: display advertising, cost-per-view, CPV, ad-tech, time-based advertising, viewable-time model, digital advertising, brand marketing, advertising platform, Daisuke Daniel Nagayama, Mukundu Kumaran, Shigeto Sid Umeda, Nissay Capital, CyberAgent Capital, Spiral Ventures, Palo Alto startup