Denebunu

Denebunu operates as a digital marketing platform that connects brands with consumers through product sampling and feedback mechanisms. Founded in 2016 by Duygu Akbudak and Barış Yeşilçiçek, the company has established a significant presence in the Turkish market. Akbudak, with her background in brand management at major corporations like Henkel and L'Oréal, identified a gap in how brands gathered authentic consumer insights. This experience directly shaped Denebunu's core mission to facilitate genuine interactions between companies and their target audience.

The platform's business model revolves around offering brands a direct channel to consumers for product trials and market research. Companies pay Denebunu to have their products featured in curated boxes sent to users. These users, in turn, receive free products to try and are encouraged to provide detailed feedback and create online content, generating valuable user-generated content and word-of-mouth marketing for the brands. This creates a symbiotic relationship where consumers discover new products and brands receive crucial market data and promotional reach.

Denebunu serves a wide range of clients, primarily in the fast-moving consumer goods (FMCG) sector, including personal care, beauty, food, and household products. The service provides these brands with a cost-effective alternative to traditional marketing and research methods. For consumers, the platform offers a gamified experience of discovering and trying new items tailored to their profiles. In 2021, the company expanded its offerings by launching an e-commerce platform, further integrating the product discovery and purchasing journey.

Keywords: product sampling, consumer feedback, digital marketing, word-of-mouth marketing, market research, user-generated content, FMCG, brand engagement, consumer insights, e-commerce