Demeanor.co

Demeanor.co was a technology startup that participated in the Y Combinator S18 batch. The company was founded in 2017 by Drake Rehfeld, Alex Pareto, Jackson Berry, and Zac Denham. Initially known as Splish, Demeanor.co developed a social application designed for sharing looping videos with friends.

The company's focus later pivoted towards the creator economy. It developed a social sharing platform intended to empower influencers to design, produce, and sell their own products directly to their followers. This business-to-business software platform aimed to provide influencers with tools for project management, product design, and customer services, facilitating a direct channel to monetize their audience. The business model centered on providing a comprehensive suite of services that enabled creators to bring their product ideas to life and engage with their fanbase commercially.

In 2019, Demeanor.co was acquired by NTWRK, a live streaming video commerce platform. Following the acquisition, co-founder and CEO Drake Rehfeld joined NTWRK as the Director of Product. His background includes experience at Snap Inc. and later roles as a Principal and Operating Partner at Day One Ventures, before becoming the Chief Operating Officer at Symbolica AI in 2024. The acquisition by NTWRK marked the conclusion of Demeanor.co's journey as an independent entity, integrating its team and vision into a larger e-commerce platform.

Keywords: Demeanor.co, Y Combinator S18, Drake Rehfeld, Alex Pareto, Jackson Berry, Zac Denham, NTWRK, creator economy, influencer marketing, social commerce, video sharing app, creator tools, product design for influencers, direct-to-fan monetization, live stream shopping, Splish app, startup acquisition, e-commerce platform