Demand Logic

Demand Logic provides a building analytics platform geared towards optimizing property performance for commercial real estate. Founded in 2013 by Mike Darby, Joe Short, Dan Mauger, and Nils Toedtmann, the London-based company was born out of the founders' extensive experience in facilities management and building services, where they identified a need for greater transparency and efficiency in increasingly complex building operations. The firm primarily serves property owners, facilities managers, developers, and construction managers, with a client roster that includes prominent names like Grosvenor, Legal & General, Knight Frank, and JLL.

The core of the business is a software-as-a-service (SaaS) solution that analyzes vast amounts of data from a building's existing Building Management System (BMS). By installing a proprietary device, the platform collects real-time data on heating, ventilation, and air-conditioning (HVAC) assets, meters, and other building services. This information is then processed and presented through an easily understandable web-based dashboard with graphical representations, allowing stakeholders to quickly identify operational inefficiencies, such as equipment running unnecessarily or rooms being heated and cooled simultaneously. For buildings without a BMS, the company can install IoT sensors to gather the necessary data. The platform's insights enable data-led maintenance, which helps to reduce costs, improve occupier comfort, and significantly cut energy consumption by as much as 30%.

Revenue is generated through an initial installation fee and an annual subscription for the software, which includes a basic level of consultancy support. This model is designed to ensure that the cost savings on energy bills for clients are considerably greater than the fees for the service. Significant milestones include a Seed funding round in June 2022 and recognition through various industry awards. The company is also focused on international expansion, exploring opportunities in markets like Southeast Asia and the USA.

Keywords: building performance, property analytics, energy management, facility management software, proptech, real estate technology, HVAC optimization, building management system, BMS data analytics, smart buildings, energy efficiency, carbon reduction, commercial real estate, maintenance management, data-driven maintenance, tenant comfort, building commissioning, SaaS, cleantech, operational efficiency