DeltaX

DeltaX provides an AI-powered advertising platform that enables businesses to measure, track, attribute, and optimize digital advertising campaigns. The company was founded in 2012 by Ravi Kabra and Akshay Surve, who serve as CEO and CTO, respectively. Their vision was to create a platform that merges technology with creativity to enhance the digital advertising landscape.

The platform caters to agencies, multi-location brands, and B2B advertisers, offering a suite of tools for campaign optimization. Key features include real-time dashboards for visualizing metrics, personalized and hyper-local creative solutions, multi-touch user journey tracking, and data-driven attribution models to measure ROI across channels like search, social media, and display. By integrating with major platforms such as Google and Facebook, DeltaX breaks down data silos to provide a unified view for measurement and visualization.

The business model is centered on its SaaS platform, designed to improve decision-making speed with real-time data and deliver engaging customer experiences. The company's history includes the launch of its platform in 2013, the addition of cross-channel analytics in 2015, the introduction of programmatic advertising in 2017, and the implementation of predictive analytics in 2019. DeltaX has also focused on expanding its AI capabilities and international client base in recent years.

Keywords: AI advertising, campaign management, cross-channel analytics, ad optimization, marketing analytics, data-driven attribution, programmatic advertising, hyper-local marketing, real-time dashboards, performance tracking