
delOrigen
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delOrigen is a food products company with a focus on healthy, frozen, and ready-to-eat snacks. The company was established in 2014 and maintains its headquarters in Miami, Florida, which serves as its base of operations for the United States.
The company was founded by Colombian sisters Claudia and Cristina Sánchez. The venture began in 2015 from their home kitchen, where they prepared waffles, cheese fingers, and empanadas for friends with their mother's assistance. At the time of founding, Claudia was 25, a graduate in design and industrial engineering, while Cristina was 19, studying social communication and business administration. Their combined expertise has been central to the company's development, with a focus on a distinct brand image and natural ingredients.
delOrigen targets consumers seeking convenient and healthier snack options, particularly within the Hispanic market. The business operates by marketing and distributing its products to supermarkets and retailers. They have also expanded into the private label market after signing a significant contract with a major national supermarket chain in the U.S. The company's product line features items like arepas and cheese fingers made with alternative flours such as almond, coconut, and yucca, making them gluten-free. They also offer options with cheese from pasture-fed cows or of vegetable origin, catering to various dietary preferences including keto and plant-based diets. A key milestone was their participation in the Natural Products Expo West and an appearance on the television show Shark Tank, which they viewed as a strategic opportunity to move into direct-to-consumer sales. From its beginnings, the company has grown to operate a 1,000-square-meter production plant.
Keywords: healthy snacks, frozen food, ready-to-eat meals, gluten-free products, plant-based foods, Hispanic food market, arepas, cheese fingers, natural ingredients, consumer packaged goods, food manufacturing, retail food products, private label snacks, keto snacks, alternative flours, almond flour, coconut flour, yucca flour, family business, women-led company