Deliveristo

Deliveristo operates as a B2B pure software marketplace, specifically targeting the Ho.Re.Ca (Hotellerie, Restaurant, Café) industry by digitizing the procurement process between suppliers and restaurateurs. The company was established in Milan, Italy, in 2017 by Ivan Aimo (CEO), Luca Calia (COO), and Gabriele Angeleri (Head of Sales). A fourth founder, Lorenzo Tassone, is also mentioned in some sources.

The founding of Deliveristo was driven by the identification of a significant gap in the market. While B2C food delivery was a rapidly evolving sector, the upstream supply chain for restaurants remained largely analog, relying on phone calls and emails. CEO Ivan Aimo's background as an associate at venture capital fund Innogest Capital provided him with insights into market opportunities and common startup pitfalls. His experience analyzing the food tech sector, combined with his education in Physics and Electronics Engineering and an MBA, informed the company's strategic direction. Co-founder Luca Calia complements this with a background in venture capital, business development, and a Juris Doctor degree.

The platform functions as a two-sided marketplace connecting chefs and restaurant owners directly with a wide array of food suppliers, including small producers, farmers, and traditional wholesalers. Restaurateurs can search for products or suppliers, compare prices, and place orders through the app. A key feature is the consolidation of orders from multiple suppliers into a single invoice, which simplifies administrative tasks for restaurant owners. Deliveristo employs a drop-shipping model, meaning it does not hold inventory or manage warehouses and logistics; these responsibilities remain with the suppliers. This asset-light approach allows for a highly scalable business model and a potentially infinite product catalog.

The company's primary clients are restaurants, dark kitchens, and stores in the Ho.Re.Ca sector. By offering a diverse range of products, from niche artisanal items to commodity goods, the platform caters to both traditional and modern establishments. Initially focused on Milan, Deliveristo has expanded its presence to other Italian cities and has begun international expansion, starting with Spain. The company has successfully raised capital through multiple funding rounds, including a €4.5 million Series A in 2020 and a €7 million round in 2022, to fuel its technological development and geographic growth.

Keywords: B2B food supply, HoReCa procurement, restaurant supplier marketplace, foodtech, digital procurement, drop-shipping food, online food wholesale, supplier management software, B2B food delivery, restaurant supply chain, single invoice purchasing, foodservice technology, chef procurement platform, digital food sourcing, Ivan Aimo, Luca Calia, Gabriele Angeleri, Italian foodtech, hospitality procurement, dark kitchen supply