Delighted
Delighted helps businesses connect with their customers – to learn, improve, and delight. Are your customers delighted?.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
N/A | Series B | ||
| Total Funding | 000k | ||
Related Content
Delighted operates as a self-serve experience management platform, enabling businesses to gather and analyze customer and employee feedback. The company was founded in 2013 by Caleb Elston, Mike Gowen, and Mark Dodwell. A significant milestone in the company's history was its acquisition by Qualtrics in April 2018, a move that integrated Delighted's do-it-yourself solution into Qualtrics's broader experience management ecosystem. At the time of the acquisition, Delighted served over 1,500 companies, focusing on providing an easy way for small to medium-sized businesses to measure customer sentiment.
The firm's business model is subscription-based, offering various pricing plans tailored to the volume of survey responses required, from a free tier to custom enterprise solutions. The platform targets a wide range of clients, from early-stage startups to large corporations, who need a straightforward method for collecting actionable feedback. Revenue is generated from these tiered subscription plans, which provide access to an increasing number of responses and premium features.
Delighted's core product is a survey platform designed for simplicity and speed. It allows companies to create and distribute surveys through multiple channels, including email, web links, and SMS. The service specializes in key customer experience metrics such as Net Promoter Score (NPS), Customer Satisfaction (CSAT), Customer Effort Score (CES), and 5-star ratings. A key feature is its emphasis on a simple survey format, often starting with a single question followed by an open-ended comment box, to maximize response rates. The platform includes a dashboard with real-time analytics, pre-built reports, and trend analysis to help users understand feedback at a glance. It also supports features like survey customization, multi-language capabilities, and integrations with numerous third-party applications like Slack, Salesforce, and Zendesk.
Keywords: customer feedback, experience management, Net Promoter Score, NPS, CSAT, CES, customer satisfaction, survey platform, feedback analysis, CX platform, voice of the customer, employee feedback, self-serve survey, customer sentiment, real-time feedback, user feedback, product feedback, customer journey mapping, feedback collection, survey tool, Qualtrics, customer experience measurement