Delectatech

Delectatech is a data analytics firm operating as a Software-as-a-Service (SaaS) provider for the Food Service industry, also known as the HORECA (Hotels, Restaurants, and Catering) sector. Founded in Barcelona in 2014 by computer engineers Xavier Mallol and Marc Guerrero, the company was established to address the lack of accessible, data-driven insights for decision-making in the restaurant and gastronomy market. The founders' journey began in 2013 when they merged their respective master's thesis concepts: a virtual marketing consultant for restaurants and an AI-powered recommendation engine. They launched the company with an initial capital of €3,000.

The company's core offering is Food Radar, a platform that leverages Artificial Intelligence, Natural Language Processing (NLP), and Big Data to analyze vast amounts of information from over 250,000 establishments. This data includes customer reviews, menus, photos, and business directories, which is processed to provide actionable intelligence. Food Radar officially launched in 2021 after a five-year research and development phase dedicated to building its proprietary AI engine. The business model operates on a freemium and subscription basis, where clients pay monthly or annual fees based on the scope of data access required, such as the number of establishments or geographic areas to monitor. Delectatech serves a diverse client base, including food and beverage manufacturers, suppliers, distributors, and restaurant chains. For instance, clients like Heura Foods use the platform to qualify leads and tailor communication, while major beverage groups utilize it for market prospecting.

The Food Radar platform provides several key functionalities. It enables clients to identify potential new customers, analyze competitors, track market trends, and find optimal areas for business expansion. The system can answer specific queries, such as market penetration for a product, the most competitive brewery locations, or how a crisis impacts different restaurant segments. The platform is structured into modules like 'Finder' for prospecting, 'Sherpa' for market analysis, and 'Reports' for comprehensive industry data. This allows businesses to move from intuition-based decisions to an information-centric strategy. The company has received multiple accolades, including the Pascual Startup award for 'Best Retail Startup' from Calidad Pascual, IBM, and Telefónica, and has established strategic partnerships with entities like the Basque Culinary Center, Google, and Microsoft. Having raised $1.41M in funding, Delectatech aims for international expansion into Europe, with a long-term vision of becoming the leading global data provider for the Food Service industry.

Keywords: Food Service, HORECA, Big Data, Artificial Intelligence, SaaS, Market Intelligence, Restaurant Analytics, Food Data, FoodTech, Business Intelligence, Competitor Analysis, Market Penetration, Lead Generation, Trend Analysis, Natural Language Processing, Data-driven Decisions, Food and Beverage Industry, Restaurant Chains, Food Suppliers, Catering Analytics, Gastronomy Data, Menu Analysis, Customer Insights, Market Sizing, Prospecting Tool