Dekatlon Buzz

Originally established as Dekatlon Buzz in February 2010, the company now operates as Altavia Dekatlon following an acquisition by the Altavia Group. It was co-founded by Samet Ensar Sarı and Vadi Efe, both recognized figures in Turkey's marketing and creative industries. Sarı manages client services and company management, while Efe leads the creative solutions. The firm operates as a digital marketing and creative production agency based in Istanbul, Turkey.

The company provides a comprehensive suite of marketing services, including social media management, digital public relations, online reputation management, content marketing, and multi-platform creative production. It develops solutions for various digital platforms such as social networks, mobile phones, tablets, and smart TVs. Altavia Dekatlon serves a diverse client base of prominent Turkish and international brands, including names like Nestle, Türk Telekom, Turkish Airlines, Bayer, and LG. Its business model is agency-based, delivering customized marketing campaigns and digital services to its corporate clients.

A significant milestone in the company's history was the acquisition of a majority stake by the Paris-based Altavia Group in early 2017. This merger was intended to create a full-service agency combining Dekatlon Buzz's digital expertise with Altavia's established retail marketing and print offerings. Following the acquisition, the co-founders remained in their operational management roles. The agency has received several global awards for its campaigns, including recognition from Cannes Lions and the European Excellence Awards.

Keywords: digital marketing agency, creative production, social media management, content marketing, digital PR, online reputation management, retail marketing, advertising services, Istanbul, B2B marketing, campaign management, brand strategy, client services, Altavia Group, interactive marketing, social media analytics, influencer engagement, community building, marketing solutions, creative services