Dejbox

Dejbox

Lunch online delivery platform only working with qualitative craftsmans.

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Now operating as Refectory, the company was founded as Dejbox in 2015 by co-founders Adrien Verhack and Vincent Dupied to address a gap in the lunch market for employees in suburban and peripheral urban areas. Initially incubated at Euratechnologies in Lille, the founders restarted in September 2015 with a more integrated model, controlling the entire value chain from meal preparation to delivery. A significant milestone occurred in January 2020 when global retail group Carrefour acquired a majority stake in the company, aiming to accelerate its growth in France and internationally.

The firm operates as a "digital canteen," providing high-quality, ready-to-eat meals directly to employees at their workplaces, with a particular focus on those outside of city centers who often lack access to corporate restaurants. Its business model is primarily B2E (Business-to-Employee), where individuals order via a web or mobile interface, and B2B, which allows companies to subsidize employee meals by funding their online accounts. Revenue is generated from the sale of these meals, which are priced affordably, often equivalent to a meal voucher. The company differentiates itself by employing its delivery and preparation staff directly, rather than relying on gig workers, and utilizes an optimized logistics system with intelligent routing to ensure efficiency.

Refectory offers a diverse and frequently updated menu of chef-prepared meals, emphasizing fresh, seasonal, and locally sourced ingredients. The service provides free delivery to the office, and users can order for the same day or plan lunches for the entire week. To further enhance convenience, the company has introduced connected fridges in workplaces, stocked with best-selling meals and available 24/7 for immediate purchase. This provides a solution for last-minute needs or employees working outside standard lunch hours.

Keywords: corporate food delivery, office lunch, digital canteen, B2B food service, workplace meals, employee meal solutions, ready-to-eat meals, suburban food delivery, Refectory, online food ordering, connected fridges, meal voucher, corporate catering, workplace wellness, French foodtech, Adrien Verhack, Vincent Dupied, Carrefour, food logistics, daily meal delivery

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