Degoo

Degoo is a cloud storage provider founded in Sweden in 2012 by Carl Hasselskog and Mattias Nylitz. The company offers a mobile-centric, consumer-focused backup solution primarily for photos and videos, utilizing artificial intelligence to help users rediscover their important moments.

The business operates on a freemium model. It provides a free, ad-supported tier with a base of 20GB of storage, which can be expanded by watching ads or referring friends. Revenue is generated through paid subscriptions that offer significantly more storage (from 500GB up to 10TB), remove ads, and unlock premium features. Degoo also pursues partnerships with hardware manufacturers and telecom operators through a revenue-sharing model. The company targets a broad consumer base, including families, photographers, and general tech users who want to securely store their digital files.

Degoo's core service is cloud storage accessible via mobile apps (iOS, Android) and a web interface. Its key differentiator is an AI-powered feed that highlights a user's best photos, creating a private and personalized gallery of memories. For security, Degoo provides 256-bit AES encryption on all plans. Paid subscribers gain access to "zero-knowledge" encryption, where files are encrypted with a user-only passphrase, and data is distributed across multiple data centers for redundancy. Other features include a photo storage maximizer that helps free up space on a user's device and secure file sharing with end-to-end encryption. In 2019, Degoo acquired Instabridge, an app for finding and connecting to free Wi-Fi hotspots, to complement its cloud services.

Keywords: cloud storage, photo backup, AI photo management, digital memory, secure file storage, freemium storage, mobile backup, zero-knowledge encryption, online backup, file sharing, data storage, consumer cloud, photo storage, Android backup, iOS backup, digital assets, secure storage, personal cloud, data backup, file sync