Defendify

Defendify offers a consolidated cybersecurity platform delivered as a Software-as-a-Service (SaaS) solution, primarily targeting small and mid-sized organizations that lack dedicated, in-house security teams. The company was founded in 2017 in Portland, Maine, by Rob Simopoulos and Andrew Rinaldi. The founders identified a significant market gap where enterprise-grade cybersecurity tools were too complex and expensive for smaller businesses. Simopoulos, a veteran of the physical security industry, and Rinaldi, with a background in digital marketing and web development, combined their expertise to create an accessible, layered security solution. The venture began as a consultancy named Launch Security, which evolved into the Defendify SaaS platform to serve a global clientele more efficiently.

The company's business model is subscription-based, with revenue generated from tiered packages that bundle various security modules. Pricing is determined by the specific services purchased and the number of assets being protected, such as employees to train or IP addresses to monitor. Defendify's platform streamlines cybersecurity by integrating multiple functions into a single interface, reducing the need to manage various vendors. This all-in-one approach is designed to help businesses meet compliance regulations, satisfy cyber insurance requirements, and manage third-party risk assessments.

Defendify's core product consolidates approximately 13 tools into three main pillars of protection. The first is "Assessments & Testing," which includes proactive vulnerability scanning, penetration testing, and compromised password scanning to uncover security weaknesses. The second, "Policies & Training," focuses on the human element of security through phishing simulations, awareness training, and policy development tools. The final pillar, "Detection & Response," provides active protection through 24/7 monitoring and expert-led incident response. This comprehensive suite allows organizations to manage their security posture continuously, moving beyond basic protections like firewalls and antivirus software.

Keywords: cybersecurity, SaaS, small and medium-sized business security, SMB cybersecurity, managed detection and response (MDR), vulnerability management, phishing simulation, security awareness training, incident response planning, compliance management, risk assessment, cybersecurity platform, network security, endpoint protection, threat intelligence, data protection, cyber risk mitigation, managed security services, vulnerability scanning, penetration testing