DeepAR

DeepAR is a deep-tech company specializing in augmented reality (AR) commerce and 3D content. Founded in 2018 by George Berkowski and Nicolas Livet, the company provides a software development kit (SDK) that allows developers to integrate AR features into their apps and websites. Co-founder George Berkowski previously worked at Booking.com and is a venture partner at Eightroads Venture Capital, while Nicolas Livet has a background in deep learning and co-founded other tech ventures. The company launched with the goal of democratizing AR technology, making it accessible to teams of all sizes, from startups to large corporations.

The firm's core product is an AR SDK that enables features like face and body tracking, virtual try-on for products such as eyewear and footwear, background removal, and AR filters. This technology is designed to be cross-platform, supporting iOS, Android, and HTML5. DeepAR's platform is utilized by over 40,000 developers and facilitates 100 million monthly AR experiences. The business model centers on providing this technology to clients in sectors like e-commerce, advertising, and social media to boost conversion rates and user engagement. Clients have included notable brands such as Jimmy Choo and Versace. In April 2019, DeepAR secured $261K in a seed funding round. The company was later acquired by European e-commerce platform Zalando in April 2025.

Keywords: augmented reality SDK, virtual try-on, AR commerce, face tracking, body tracking, 3D commerce platform, AR filters, deep learning, AR advertising, mobile AR, web AR, e-commerce technology, computer vision, software development kit, digital assets, AR experiences, real-time rendering, cross-platform AR, AR for retail, virtual makeup