Deep North previously (Vmaxx)

Deep North, which rebranded to StrataVision in July 2024, operates as a software-as-a-service (SaaS) firm specializing in AI-powered video analytics. The company was originally founded as VMAXX in 2016 by Rohan Sanil and Dr. Jinjun Wang. Sanil, the current CEO, has an extensive background in the video analytics sector, having founded several other technology companies. The company rebranded from VMAXX to Deep North in 2018 and subsequently to StrataVision to reflect a new leadership team and strategic vision.

The core of StrataVision's business is a computer vision platform that transforms video data from existing security cameras into actionable analytics. This allows their clients, which include brick-and-mortar retailers, shopping malls, grocery stores, and commercial properties, to gain insights without investing in new hardware. The platform provides detailed metrics on customer behavior, such as foot traffic patterns, shopper journeys, and product interaction, enabling businesses to digitize and analyze their physical environments. The business model is based on providing these analytics to help clients enhance customer experiences, improve operational efficiency, and increase safety and loss prevention. Clients include Fortune 100 companies and extend to markets like warehouses and airports.

StrataVision's technology offers tangible outcomes for businesses. For instance, retailers can use the real-time shopper tracking to understand and predict store conversion rates, correlating them with factors like time of day and marketing events. This data also helps in optimizing staff placement to better influence sales. The platform is designed to be fully compliant with privacy regulations like GDPR and CCPA, ensuring shopper anonymity. Key features have included Checkout IQ for loss prevention and tools for monitoring sanitation schedules. The company has formed strategic partnerships, including one with Dell Technologies, to combine its AI capabilities with edge computing technologies. The company has successfully raised significant capital, including a $25.7 million Series A round in March 2020 and a $16.7 million Series A-1 round in October 2021.

Keywords: computer vision, AI video analytics, retail analytics, shopper behavior, foot traffic analysis, in-store analytics, customer journey mapping, operational efficiency, loss prevention, physical world analytics, smart retail, video surveillance analytics, behavioral metrics, SaaS, edge computing, property technology, customer experience enhancement, real-time analytics, StrataVision, Deep North