Deep Labs

Founded in 2016 by Scott Edington, the current CEO, Deep Labs is a company that has developed a platform specializing in contextual intelligence. The company's core offering is the DeepDecision platform, which utilizes persona-based artificial intelligence. This system is designed to provide a deep understanding of transaction and event-level data, enabling more precise and reliable decision-making for businesses.

The platform works by creating dynamic, adaptive profiles for individuals, which helps in assessing risk and propensity in real-time. This allows organizations to move beyond simple transactional analysis to a more holistic view of user behavior. The technology is particularly applied in the financial sector and government agencies to combat fraud, manage risk, and identify complex threats that traditional systems might miss. The business model is based on providing this platform as a service to large enterprises.

The founders' collective experience in payments, data science, and security has been instrumental in shaping the company's direction. The platform boasts over 300 patents related to its technology in linkage analysis, risk decisioning, and threat detection, which forms a significant part of its competitive advantage.

Keywords: contextual intelligence, persona-based AI, risk management, fraud detection, decisioning platform, financial technology, enterprise software, threat identification, data analysis, machine learning