Deep AR
Provides software development kits for all AR applications.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
| N/A | CNY20.0m | Early VC | |
| Total Funding | 000k | ||
Related Content
DeepAR is a London-based deeptech company providing an Augmented Reality (AR) Software Development Kit (SDK) for developers and digital product teams. Founded in 2018 by George Berkowski and Nicolas Livet, the firm aims to democratize AR technology, enabling businesses of all sizes to integrate immersive experiences into their platforms. Berkowski, the CEO, brings a wealth of experience from his time at Booking.com and as a founder of multiple tech businesses, including the taxi app Hailo. Livet, the Head of Deep Learning, has an extensive background in the field, having founded other computer vision companies.
The company's core offering is a high-performance SDK that allows developers to add AR features to applications on iOS, Android, macOS, and HTML5. The business model operates on a subscription basis, with pricing tiers determined by the number of monthly active users (MAU), including a free tier for up to 10 MAU. This pay-as-you-grow model makes the technology accessible to a wide range of clients, from startups to large enterprises like Jimmy Choo, Versace, and Ralph Lauren.
DeepAR's technology is primarily face and body-centric, offering features such as 3D face filters, virtual try-ons for makeup, glasses, and shoes, real-time background replacement, and emotion detection. Its platform includes a Creator Studio for building custom AR assets and an Asset Store with pre-made filters. The SDK is engineered for efficiency, capable of rendering effects in real-time and tracking up to four faces simultaneously without lag. In April 2025, European e-commerce giant Zalando acquired DeepAR to accelerate its own 3D content and virtual fitting room initiatives. Despite the acquisition, DeepAR continues to operate as an independent company within the Zalando group, aiming to build Europe's largest 3D digital twin catalog.
Keywords: Augmented Reality SDK, face tracking, virtual try-on, AR commerce, 3D content creation, AR advertising, mobile AR, webAR, computer vision, deep learning, AR filters, AR masks, background removal, emotion detection, body tracking, AR for e-commerce, Zalando acquisition, George Berkowski, Nicolas Livet, developer tools