Deep

Deep operates within the digital health and wellness sector, focusing specifically on sleep improvement through a structured behavioral program. The company provides a 12-week, personalized program developed by sleep researchers from Harvard, aimed at helping individuals build healthy habits for better sleep. This service is delivered via a mobile application that includes daily check-ins, achievable micro-goals, and access to a personal sleep coach.

The business model is direct-to-consumer, generating revenue through subscriptions to its digital sleep improvement program. The target market consists of individuals experiencing sleep difficulties who are seeking a non-pharmacological, sustainable solution. The program is based on principles of Cognitive Behavioral Therapy for Insomnia (CBT-I), a clinically validated approach to treating insomnia. By digitalizing this methodology, Deep makes it more accessible and scalable than traditional in-person therapy.

The core offering is a personalized journey to better sleep. After an initial assessment to understand a user's specific sleep patterns and challenges, the application creates a customized plan. This plan includes daily tasks and educational content designed to modify behaviors and thoughts that interfere with sleep. Users track their progress and communicate with a human coach who provides guidance, accountability, and advice, creating a supportive framework for lasting change. The program's emphasis is on habit formation to achieve sustainable improvements in sleep quality and overall well-being.

Keywords: sleep improvement, behavioral health, digital therapeutics, cognitive behavioral therapy for insomnia, CBT-I, sleep coaching, digital health, wellness app, insomnia treatment, sleep habits, mobile health, personalized health, habit formation, sleep science, non-pharmacological, sleep program, healthtech, sleep wellness, sleep support, behavioral change