DedCool

Founded by Carina Chaz in Los Angeles, DedCool emerged from a passion for scent inherited from her mother, a beauty formulator. Chaz, feeling disconnected from the mainstream fragrance industry, embarked on a mission to redefine the fragrance experience.

The company operates on a direct-to-consumer model, complemented by partnerships with retail outlets. It specializes in creating genderless, vegan, and non-toxic fragrances. The product line extends beyond perfumes to include a range of everyday items infused with their signature scents, promoting a holistic approach to personal fragrance.

The core of DedCool's philosophy is sustainability and a modern aesthetic, which is reflected in their product formulation and packaging. The brand targets a demographic that values transparency, clean ingredients, and a departure from traditional gendered marketing in cosmetics.

Keywords: functional fragrance, gender-neutral scents, vegan perfume, cruelty-free cosmetics, sustainable beauty, non-toxic fragrance, direct-to-consumer, Los Angeles, Carina Chaz, scent integration