Decisionlink

DecisionLink operates as a foundational component of XFactor.io's comprehensive go-to-market platform, focusing on Customer Value Management (CVM). The company was established in 2009 and later incorporated in Atlanta, Georgia. The founding vision, driven by enterprise software sales veterans Jim Berryhill and John Porter, was to create a system that shifts business-to-business sales conversations from product features to quantifiable business outcomes. Berryhill's extensive 30-year career in sales leadership at major tech firms like Siebel Systems and HP Software underscored the need for an automated, scalable way to demonstrate value. Porter served as the co-founder and Chief Technology Officer.

The company's core offering is the ValueCloud®, a secure, SaaS-based platform that enables sales, marketing, and customer success teams to create, quantify, and communicate the business value of their products. This is achieved through a self-service, AI-enabled computational engine that transforms customer value into strategic assets. The platform provides tools like a Case Study Builder, a web-based ROI calculator for lead engagement, and connectors for marketing automation platforms such as HubSpot and Marketo. By automating business value assessments, DecisionLink helps its clients—which include large enterprises like Caterpillar, DocuSign, and CrowdStrike—shorten sales cycles, increase deal sizes, and improve customer retention. Revenue is generated through a SaaS model, providing enterprise clients with the tools to manage value across the entire customer lifecycle, from initial marketing contact to post-sale value realization.

The firm's journey includes several key funding rounds, culminating in a total of $21 million raised over five rounds. A significant Series A round in January 2021 brought in $18.5 million, led by Accel and included participation from notable angel investors like George Kurtz, the CEO of CrowdStrike. This period of growth and market validation led to its acquisition by XFactor.io in April 2023. The acquisition integrated DecisionLink's CVM capabilities into XFactor.io's broader AI-powered go-to-market platform, aiming to create a single, comprehensive solution for revenue teams that ties product value directly to market opportunity.

Keywords: Customer Value Management, CVM, value selling, go-to-market, business value assessment, ValueCloud, sales enablement, B2B SaaS, value realization, ROI calculator, revenue operations, marketing automation, XFactor.io, sales cycle, deal velocity, customer success, lead generation, enterprise software, value hypothesis, account-based marketing, sales performance