
Deciml
Automatically rounds up online transactions and instantly invests the spare change.
Date | Investors | Amount | Round |
---|---|---|---|
- | investor investor | €0.0 | round |
investor investor investor investor investor investor investor investor investor investor investor investor investor investor investor investor | €0.0 | round | |
investor investor investor investor investor | €0.0 | round | |
* | $3.0m | Seed | |
Total Funding | 000k |
USD | 2022 | 2023 |
---|---|---|
Revenues | 0000 | 0000 |
% growth | - | 34 % |
EBITDA | 0000 | 0000 |
Profit | 0000 | 0000 |
EV | 0000 | 0000 |
EV / revenue | 00.0x | 00.0x |
EV / EBITDA | 00.0x | 00.0x |
R&D budget | 0000 | 0000 |
Source: Dealroom estimates
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Deciml is a fintech company operating in the micro-investment sector in India, targeting the country's tech-savvy young adults, primarily those aged 23-27 in metro and Tier I cities. Founded in 2020 by Satyajeet Kunjeer, the Pune-based firm aims to simplify investing by integrating it into users' daily spending habits. Kunjeer, with a background in finance and prior entrepreneurial experience, identified a gap in the market where young Indians showed intent to invest but were often deterred by the perceived complexity and the high capital requirements of traditional investment products.
The company's core service is an application that automates investments by rounding up users' digital transactions. When a user makes a payment via UPI or card, the app rounds up the amount to the nearest ten and invests the spare change into mutual funds. For instance, a transaction of ₹72 would result in an automatic investment of ₹8. This mechanism is designed to make investing feel effortless, transforming daily spending into a passive savings habit. Beyond the primary round-up feature, the platform offers users additional investment flexibility through options for setting up fixed daily deposits and making one-time lump-sum investments.
Deciml's business model is based on earning a trail commission from its Asset Management Company (AMC) partner, Navi Mutual Fund, for the investments facilitated through the app. To cater to varying investor profiles, the platform categorizes investment options into low, medium, and high-risk buckets. Since its inception, Deciml has secured significant funding, including a $1 million pre-seed round and a $3 million seed round in March 2025, to fuel user acquisition and product development. The company has attracted investments from notable venture capital firms and angel investors, including entrepreneurs and popular social media influencers.
Keywords: micro-investing, fintech, spare change investing, mutual funds, round-up investing, automated savings, financial wellness, Gen Z investing, digital payments, investment app