Deazy

Deazy operates as a curated talent marketplace, addressing the persistent global shortage of software development talent. The company was co-founded in Bristol, UK, by CEO Andy Peddar and Gus Chadney. The initial concept for Deazy emerged from Peddar's own frustrations in finding a reliable development partner for a previous startup venture, a marketplace for hairdressers. This firsthand experience of the difficulties in outsourcing product development directly inspired the creation of Deazy.

The firm connects enterprises, venture-backed scale-ups, and digital agencies with pre-vetted, high-performing development teams. Rather than focusing on individual freelancers, Deazy's distinct model centers on established development teams, which provides clients with a broader skillset, technical expertise, and greater flexibility. This approach is also designed to be compatible with IR35 legislation in the UK, a key consideration for companies sourcing external talent. Deazy serves a diverse client base, including notable companies like RAC, Popeyes, and Access Pay, primarily engaging with CTOs and CEOs to facilitate their digital roadmaps.

Deazy's business model functions as a developer marketplace. It generates revenue by facilitating engagements between clients and its ecosystem of development partners. These engagements can range from team augmentation to the complete outsourcing of a project. The platform uses smart algorithms to match project requirements with the most suitable development teams, streamlining the entire process from brief submission to delivery. This process is managed through its DeliveryOS™ platform. To ensure quality, the company employs a rigorous vetting process that assesses both technical capabilities and soft skills like communication and cultural fit. A significant step in enhancing its quality assurance was the February 2024 acquisition of Geektastic, a technical assessment platform that provides customisable, peer-reviewed code challenges.

The company's growth has been supported by several funding rounds, including seed funding from Haatch and VCG, and a £5 million Series A round led by Puma Private Equity in January 2022. This investment has been targeted at scaling commercial teams and further developing the platform. Deazy's performance was highlighted when it was ranked the 13th fastest-growing technology company in the UK in the 2022 Deloitte Technology Fast 50, citing a 2,615% growth over the preceding four-year period.

Keywords: developer marketplace, talent platform, software development teams, team augmentation, technical talent, outsourced development, vetted developers, nearshore development, IT outsourcing, project delivery, tech talent shortage, application development, digital transformation, enterprise tech, scale-up support, agency development partner, flexible resourcing, remote dev teams, software engineering services, Andy Peddar