Deer

Deer Corp, operating in the personal mobility market, provides an electric scooter sharing service through its proprietary application. The company targets urban commuters and individuals seeking convenient short-distance transportation solutions. Its business model is based on a pay-per-use system, where users are charged for the duration of their ride, generating revenue directly from customer usage. The service is accessible via a mobile app that allows users to locate, unlock, and pay for the e-scooters. Key features of the platform include the scooters themselves and the underlying software that manages the fleet and user interactions.

Founded in 2018, Deer Corp was established to address the 'last-mile' transportation challenge in urban environments. In August 2024, the company was acquired by and merged with Swing, a larger entity in the micro-mobility space. Following the acquisition, the core team from Deer has embarked on a new venture named 'Davinci'.

The company's platform distinguished itself by developing its own hardware and software, a strategic decision that allowed for greater control over the user experience and operational efficiency. This vertical integration enabled Deer to manage its fleet of e-scooters and the associated application service directly. Prior to its acquisition, Deer had expanded its service coverage across various regions, demonstrating significant growth in the competitive shared mobility sector. The acquisition by Swing represents a notable milestone, consolidating its position within the broader market.

Keywords: micro-mobility, electric scooter sharing, last-mile transportation, urban mobility, pay-per-use, mobile application, fleet management, hardware development, software development, shared economy