Dealfront

Dealfront operates a go-to-market platform specifically engineered for the European B2B landscape, providing sales and marketing teams with data, applications, and intelligence to secure new business. The company's genesis is the 2022 merger of two established firms: Echobot, a German sales intelligence provider, and Leadfeeder, a Finnish web visitor analytics tool. This strategic combination was facilitated by a €180 million investment from Great Hill Partners, a growth equity firm, which also committed an additional €50 million for future acquisitions. In December 2024, Dealfront secured a further €30 million in a debt round from AshGrove Capital to fuel continued growth.

The creation of Dealfront was a union of synergistic expertise. Echobot was founded in Karlsruhe, Germany, in 2011 by Bastian Karweg and Janis Breitwieser, specializing in AI-driven company and market data. A year later, in 2012, Pekka Koskinen, Herkko Kilunen, and Vicent Llongo founded Leadfeeder in Helsinki, Finland, focusing on identifying companies visiting a client's website to generate actionable sales leads. The merger brought these capabilities together under a single brand, officially launching as Dealfront in April 2023. Bastian Karweg, the founder of Echobot, now serves as the CEO of Dealfront, while Leadfeeder's founder, Pekka Koskinen, took on the role of Chief Product Officer.

Dealfront's business model centers on its integrated platform, which combines the core functionalities of its predecessors. It serves B2B organizations of all sizes, with notable clients including Hertz, Siemens, and Eventbrite. The platform offers a suite of products designed to cover the entire sales and marketing funnel. These tools include 'Leadfeeder' for identifying anonymous website visitors, 'Target' for building prospect lists with advanced filters, 'Connect' for qualifying companies and tracking trigger events like new hires or financial news, 'Promote' for IP-based B2B advertising, and 'Datacare' for cleaning and enriching existing CRM data. Revenue is generated through custom subscription plans based on team size, usage, and specific goals, with separate packages for its sales intelligence and website visitor tracking modules. A core unique selling point is its deep focus on the European market, with an AI trained on multiple European languages and a database built in strict adherence to GDPR and local data privacy regulations.

Keywords: Go-to-Market Platform, Sales Intelligence, B2B Data, Lead Generation, European Market, GDPR Compliant, Account-Based Marketing, Web Visitor Identification, Sales Automation, Marketing Automation, Echobot, Leadfeeder, Bastian Karweg, Pekka Koskinen, B2B Prospecting, Intent Data, Sales Triggers, Data Enrichment, CRM Integration, Financial Technology, Marketing Technology, European sales data, B2B advertising, firmographic data