DealerPeak
A user-friendly CRM solution designed specifically for auto dealerships, offering desking, equity mining, and marketing automation with a 99.9% uptime SLA.
| Date | Investors | Amount | Round |
|---|---|---|---|
$3.1m | Late VC | ||
| Total Funding | 000k | ||
DealerPeak, founded in 1999 by Dave DeVol and Jock Schowalter, provides a cloud-based Customer Relationship Management (CRM) platform tailored for the automotive dealership industry. The company originated from a progressive auto group in Portland, Oregon, to address the needs of a 17-location franchise, initially by developing a system to manage sales leads. This foundation has informed its focus on serving multi-location auto groups and individual dealerships alike.
The company operates on a Software-as-a-Service (SaaS) business model, generating revenue by providing its comprehensive dealership management solution to clients. This platform is designed to streamline operations for various dealership teams, including BDC, e-commerce, sales, and management. Its client base ranges from small, independent used car dealerships to large, enterprise-level dealer groups. Over the years, DealerPeak has secured approximately $4.7 million in funding through several rounds, with investors including Geweke Auto Group and angel investor Tim Crown.
DealerPeak's core offering is a flexible and customizable CRM that integrates multiple dealership functions into one system. Key features include lead management, sales floor management, a robust deal desking tool with lender-accurate data, inventory management, and digital marketing services. The platform also provides reporting and analytics with drill-down capabilities, trade appraisals, credit pulls, and equity mining. A significant component is its mobile application for iOS and Android, which allows sales teams to manage leads, scan driver's licenses, and access CRM functions from anywhere on the lot. The system also supports text, photo, and video communication with customers to enhance engagement. In 2019, the company launched CarDog, a mobile-first CRM initially designed as a feature for smaller, independent dealers, which was later spun off into its own entity.
Keywords: automotive CRM, dealership management software, auto dealer CRM, lead management system, SaaS, deal desking, inventory management, digital marketing automotive, dealer software, multi-location dealership, sales floor management, equity mining, customer relationship management auto, mobile dealership CRM, CarDog, Dave DeVol, Jock Schowalter, Portland, automotive technology, vehicle sales platform